"Wow, this quiz is literally perfect. The result summed up my business to a tee - what an amazing tool."
London Mills
Executive Producer & Founder, hudson & mills
Why should you care?
Position your brand
Stop floating about aimlessly. Find your psychological and strategical place in your industry, and gain confidence in everything you say and do.
Build deeper connections
It takes a lot for today's flaky customers to show loyalty. Your archetype shapes how you interact with your audience, building that all-important emotional connection.
Show some consistency
Redefine your messaging at every touchpoint and get consistent. That's how you get recognised, build trust, and attract a loyal following.
Does "brand archetypes" make your brain go numb? Watch this.
Casually dropping some clients I've worked with...
